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+Make
+====
+
+Make is a unix tool that provides a dependency-based way to execute commands.
+
+The make command takes a parameter, known as the **target** which is usually
+the name of a file you would like to generate, or set of commands you would
+like to run.
+
+
+Best Practices
+--------------
+
+Include a ``help`` target in the Makefile.  This can be automatically generated
+from comments in the Makefile. There are many forms for this - this one is
+recommended::
+
+   # makefile example...
+
+This will work on both GNU and BSD implementations (``sed`` specifically).
+
+Formatting
+----------
+
+Each line of a Makefile is a new shell invocation - if you need to maintain the
+state of a shell (ex: entering a virtualenv, setting variables, etc.) you
+should wrap lines with ``;\\`` to separate individual commands while retaining
+the same shell instance.