diff --git a/onboard-profile-playbook.yml b/onboard-profile-playbook.yml
index ecb45d6..3fabf22 100644
--- a/onboard-profile-playbook.yml
+++ b/onboard-profile-playbook.yml
@@ -21,6 +21,18 @@
   roles:
     - xos-ready
 
+- name: Generate config for dynamic services
+  hosts: head
+  roles:
+    - xos-services-config
+
+# NOTE the images are built by imagebuilder for services defined in xos_dynamic_services
+# we'll need to manually build the one for real dynamic services
+- name: Run dynamic services
+  hosts: head
+  roles:
+    - xos-services-up
+
 - name: Apply profile config
   hosts: head
   roles: