diff --git a/makefiles/jjb/help.mk b/makefiles/jjb/help.mk
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+++ b/makefiles/jjb/help.mk
@@ -0,0 +1,38 @@
+# -*- makefile -*-
+# -----------------------------------------------------------------------
+# Copyright 2022-2023 Open Networking Foundation (ONF) and the ONF Contributors
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+# http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+# -----------------------------------------------------------------------
+# Intent: Helper makefile target used to setup for a release
+# -----------------------------------------------------------------------
+
+## ---------------------------------------------------------------------------
+## Intent: Display supported targets
+## ---------------------------------------------------------------------------
+help-jjb:
+	@echo
+	@echo '[JJB]'
+	@echo '  jjb-gen             Generate a local set of JJB pipelines'
+
+  ifdef VERBOSE
+	@echo '    LOGS=1            Display log from jjb-gen target'
+	@echo '    VERBOSE=1         Display generated pipeline files'
+  endif
+
+## ---------------------------------------------------------------------------
+## ---------------------------------------------------------------------------
+help ::
+	@echo '  help-jjb            Display Jenkins Job Builder targets'
+
+# [EOF]