diff --git a/BUILD.md b/BUILD.md
index cacb5db..9c34165 100644
--- a/BUILD.md
+++ b/BUILD.md
@@ -38,7 +38,7 @@
 The simplest way to run the image (in the foreground):
 
 ```
-docker run -ti cord/voltha
+docker run -ti --rm cord/voltha
 ```
 
 Unless you happen to have a consul agent running on your local system, you shall see that voltha is trying to connect to a consul agent, without success.