diff --git a/planetstack/core/admin.py b/planetstack/core/admin.py
index 77fa744..3a13945 100644
--- a/planetstack/core/admin.py
+++ b/planetstack/core/admin.py
@@ -14,7 +14,7 @@
 from django.contrib.contenttypes import generic
 from suit.widgets import LinkedSelect
 from django.core.exceptions import PermissionDenied
-from django.core.urlresolvers import reverse
+from django.core.urlresolvers import reverse, NoReverseMatch
 
 import django_evolution 
 
@@ -78,6 +78,17 @@
         # the selflink field, we override __init__ to modify self.fields and
         # self.readonly_fields.
 
+        self.setup_selflink()
+
+    def setup_selflink(self):
+        reverse_path = "admin:%s_change" % (self.model._meta.db_table)
+        try:
+            url = reverse(reverse_path, args=(0,))
+        except NoReverseMatch:
+            # We don't have an admin for this object, so don't create the
+            # selflink.
+            return
+
         if (self.fields is None):
             self.fields = []
             for f in self.model._meta.fields:
@@ -94,11 +105,11 @@
 
     def selflink(self, obj):
         if obj.id:
-            reverse_path = "admin:%s_change" % (self.model._meta.db_table)
-            url = reverse(reverse_path, args =(obj.id,))
+            reverse_path = "admin:%s_change" % (self.model._meta.db_table)
+            url = reverse(reverse_path, args =(obj.id,))
             return "<a href='%s'>Details</a>" % str(url)
         else:
-            return "Not present"
+            return "Not present"
 
     selflink.allow_tags = True
     selflink.short_description = "Details"