diff --git a/lib/xos-genx/xosgenx/targets/service.xtarget b/lib/xos-genx/xosgenx/targets/service.xtarget
index bf14b83..7b90aea 100644
--- a/lib/xos-genx/xosgenx/targets/service.xtarget
+++ b/lib/xos-genx/xosgenx/targets/service.xtarget
@@ -41,7 +41,7 @@
   class Meta:
       app_label = {{ xproto_first_non_empty([m.options.app_label, options.app_label, options.name, "Set an app label in your xproto!"]) | lower}}
       # name = {{ xproto_first_non_empty([m.options.name, options.name, "Set a name in your xproto!"]) }}
-      verbose_name = {{ xproto_first_non_empty([m.options.verbose_name, options.verbose_name, "Set a verbose name in your xproto!"]) }}
+      verbose_name = "{{ xproto_unquote(xproto_first_non_empty([m.options.verbose_name, m.name])) }}"
 
   # Primitive Fields (Not Relations)
   {% for f in m.fields %}